With a fresh and sustainable take on multi ground control, targeting systems for the drone industry, DronePoints provides and easy to use lightweight target for the drone surveying industry.
Our task was giving their product and organization a complete marketing and branding overhaul to feel more professional, premium, cutting-edge, and credible across every touchpoint. The goal was to build a scalable marketing website that could attract users and investors, act as an information hub, improve visual communication around the product, and support e-commerce growth.
Beyond the website, our brand work scope included a full update to all visual and marketing assets, from print and packaging to photography and other digital content. The broader objectives included marketing product features, showcasing thought leadership, increasing sales and traffic, and creating multimedia materials that would support the brand across internal and external channels.
We started by understanding the current brand and its position within the drone, surveying, and construction industries. We worked closely with a key stakeholder to prioritize features, communications standards, and strategies that would align the brand with industry expectations while differentiating it from competitors. The goal was to elevate DronePoints to feel like a leader in its space.
We redesigned product packaging, labels, and supporting print materials to reflect a professional look. Every piece of collateral was an opportunity to reinforce the brand and tell the story of the product. We also updated product photography to showcase the product in real-world contexts, emphasizing its functionality and relevance to target users.
On the digital side, we created a marketing website designed to scale, with an emphasis on clear visual communication, improved e-commerce functionality, and content that drives engagement. We also developed marketing and business information hubs, including white papers, blogs, and a detailed online instructions manual, so customers and stakeholders could find answers, guidance, and thought leadership in one place.
The brand and website revamp became a central tool for growth, marketing, and customer engagement. It elevated DronePoints’ professional presence, streamlined access to product information, and created scalable assets for the future.
