Dime

Challenge

Dime is a smart finance platform for freelancers and gig economy workers, to make income and taxes the last thing you're worried about when it comes to running a small business.

The goal was to create a single-page marketing website for an MVP-stage SaaS product. The site needed to expand on the product design, establish a light brand identity, communicate features and user stories, and build legitimacy with investors.

Approach

Establishing the brand and look

We started by defining a visual language beyond the product itself, setting the tone and style for marketing communications while staying aligned with the MVP’s existing design.

Telling the user story

We used product screens and use case scenarios to show how the product works and the value it provides, creating a visual narrative that communicates the user journey clearly.

Building scalable design systems

We created a robust UI and brand language that could scale for a multi-page site in the future, ensuring any future marketing assets or site expansions could remain consistent and cohesive.

The Dime homepage
Dime's feature image example
Dime's feature image example
About DimeAn example of Dime's UI kit used on the homepage design
Dime's notifications over a photo of a woman looking at her phone
An example of a call to action for Dime's Email subscription
Dime's waiting list

The outcome

The website delivered a strong foundation for marketing and investor communications, with visuals and design assets that can be reused and scaled. It helped guide users, attract leads, and position the brand as professional and credible.

  • Created evergreen visual assets for future marketing use
  • Produced UI/UX and product imagery to communicate features and use cases
  • Included lead-generation calls-to-action for waitlist sign-ups and investor engagement

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