Albertsons’ Digital Guidelines is an outcome of a holistic approach to elevate the client’s design standards to a single source of truth on every end user, both for public and internal use. Ranging from photography, ADA compliance standards, design systems, voice and tone to interactive components coupled with their code.
As one of its kind, the Digital Guidelines houses 19 different brands that are categorized in 4 different color ways and 3 tiers with customized interchangeable content, copy and photography based on tier and brand color.
We created a design system that could unify multiple brands while also celebrating what makes each one unique. By defining shared patterns, components, and interaction principles, we gave teams a common language to work from, making collaboration smoother and faster.
Consistency doesn’t mean one-size-fits-all. We layered in brand-specific colors, typography, and visual nuances so every brand could shine while still feeling part of a cohesive ecosystem.
The system was built with the people who would actually use it in mind. Clear documentation, practical guidelines, and easy-to-use components made adoption seamless and reduced the friction of building new experiences.
This wasn’t just a one-time project. The system was designed to grow, adapt, and evolve as new brands, products, and creative needs emerged, giving the company a flexible toolkit for the long haul.
The revamped mobile app has become a central part of the customer experience, with over 13 million monthly active users who engage with it nearly three times a week on average.
Break through digital noise with a creative partnership that delivers real, measurable results for your organization.
