Why Invest in Your Website: Reason #2

The scope of a website

A new website design project, a redesign, a visual overhaul, or a fresh build, rarely stays isolated to just the website itself.

When a client asks for a new site, it’s almost never as simple as “Just a new layout and some updated images.”

What often goes unsaid is that they’re also looking for:

• A brand refresh
• A new logo
• Updated photography and imagery to actually fill the site• Content direction and copy writing
• A fresh lead generation/customer retention strategy

Later in the process, new needs surface:

• Launching a blog (and creating 5–10 images to go with those first posts)
• Designing branded email templates to match the site and newsletter strategy
• Creating social content informed by the website’s new look and feel
• Plugging in analytics and marketing engines to track traffic and data⠀

Rarely is good design isolated. What clients really want is a set of systems for brand visuals, marketing assets, and business operations, all working together and all anchored by the website.

Behind the scenes, that means one person (or team) is wearing many hats: UX designer, visual/graphic designer, web engineer, marketing strategist, data analyst, illustrator/photographer, copy writer, etc. It’s not just a “simple website,” it’s the foundation of your digital presence, and your most powerful sales resource.

So ask yourself:

"Is a $100-$500 website, built in 1-2 weeks, really robust enough to handle all of that?"

And just as important: "Are your expectations on budget and deadlines fair for the depth of expertise you’re asking for?"

If you have any questions related to websites and website services book a call with us and we can get your project off the ground.